‘J’, the initial of ‘Jeonbuk’, symbolizes the progressive and dynamic attitude of Jeollabuk-do, as the figure has beating wings, signifying strongly soaring toward the future, while cherishing the unique history and traditions of Jeollabuk-do. Red at the bottom represents the unique traditional culture of Jeollabuk-do and yellow symbolizes the taste of Jeollabuk-do. The top part symbolizes the future, advancing on the basis of traditional culture and taste. The blue is connected to new high-tech industry and the green represents Saemangeum, which is to be the advance base for the green industry of Jeollabuk-do.
Character Name: SinnongeSinnonge symbolizes the quality head rice grown in the perfect environment of Jeollabuk-do. It embodies the rice of Jeollabuk-do representing the farming village filled with vitality. The green gloves and shoes of Sinnonge express the ordinary appearance of farmers in the field, always thinking about farming, with an enthusiasm for farming. Dynamic Jeollabuk-do, an energetic town of agriculture.